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TURKISH LEATHER IS THE PRIDE OF TURKEY                     tuRkIshjeweLLery
                                                       The quality of the raw leather materials and the excellency in leather
                                                         processing has helped move Turkish leather forward and become             SILVER AND GOLD The historical silk road started
                                                           an elite player in the leather industry in the world. In addition, by   in China and extended as far as Genoa passing
                                                        applying the European standards to and administrating eco-                 through central Asia, İran, Anatolia and Europa.
                                                         friendly advanced methods in the production, the 13                       Even though the name “silk road” derives the
                                                         industrial leather zones in Turkey have expanded                          popularity of Chinese silk among tradesman, the
                                                         the leather production tremendously over the                              material was not the only important export. The
                                                        years with estimated 500 billions of dollars in                            Silk Road trade included also fruits, vegetables,   CAPPADOCCIA
                                                           global trade by 2023. More than 60% of                                  livestock grain, leather, tools,          Since Cappadocia was
                                                              European leather goods, including                                    religious objects, culture,              an important safe resting
                                                                 brands such as Prada, Gucci,
                                                                                                                                                                             place for the travellers
            tuRkIshdeLight                                     Valentino, H&M, Sara and many                                       philosophy, science,                     and the tradesman, the
                                                                 others are manufactured in                                        artworks, precious                         community had the
            One of the oldest sweets in                           Turkey. It is estimated that                                     stones, silver                           oportunity to learn New
            the world, going back almost                           every 1 in 5 of all visitors                                    and gold.                                 developments in art,
            500 years, the Turkish Delight                          to Turkey leaves Turkey                                                                                    culture, science,
            recipe has remained almost                                happily with at least a                                            JEWELLERY                               handicraft.
            unchanged since the day of                                Turkish leather jacket.                                            Exchange of
            its inception. As the story goes,                                                                                           Gemstones and
                                                                                                                                        jewellery caused
            the Sultan, trying to cope with                 Istanbul                                                                   some Cappadocian
            all his mistresses, summoned his                                                                                            people to produce
            confectionary chefs and demanded                                                                                              jewellery.
            the production of a unique dessert.                          Levent
            It was through this summon that
            the Turkish Delight was born.
                                                                                         leatheRfactory                              nevsehIR
            The fully apprenticed                                                                                                                                                                             TURKISH STONE Since
            confectioner, Bekir Efendi, arrived                                The legacy of Turkish Leather goes way back                                                                                   Cappadocia was an important
            in Istanbul from a small town in                                   to the 12th century. Turkish Leather is a face                                                                               safe resting place for the
            eastern Anatolia in 1777, during                                       people easily recognize on the stage of                                                                                travellers and the tradesman, the
            the reign of Sultan Abdul Hamid                                                   world’s leather industry.            Goreme   Shop                                                         community had the opportunity
            I. Another theory states that it                                                                                      Museum                  kaYseRI                                      to learn new developments in art,
            was actually Bekir Efendi who                                                                                                                                                           culture, science, handicraft. Exchange
            invented Turkish Delight and went                                                                                                                                                   of Gemstones and jewellery caused some
            on to open a little shop in the city                                                                                      Cappadoccia                        Cappadocian people to produce jewellery. Zultanite is a precious gemstone
            center. Quickly winning fame and                                                                                                 Pasabag                   which is 10.000 times rarer than Diamond and is only found in one place in the
            fortune amongst a people with                                                                                                     Valley                  world at a height of 3000 feet in Anatolian Mountains. There are also other stones
            quite the sweet tooth, Turkish                                                                                                                            such as Turquoise which is also known as “Turkish Stone”.
            Delight became a fashionable
            gift, wrapped in special, lace
            handkerchiefs. As the dessert rose
            to become an object used in the                                                                                        tuRkIsh
            act of courting, it was no surprise                                                                                                                                                             TURKISH OLIVE OIL Anatolia, the
            that Bekir Efendi was appointed                                                                                        carpet                                                            crossroads of civilisations, has been home
            chief confectioner to the Ottoman                                                                                                                                                         to the olive tree for 6000 years. The olive
            Court. In the 19th century, Lokum                                                                                      Turkey is one of the few                                             has brought peace, health and beauty
            made its way to the West via a                                                                                         countries, where people still                                       to the region. It is the fascinating secret
            British traveler who took quite the                                                                                    traditionally produce handmade                                        of the longevity of the Mediterranean
            liking to the confection and brought                                                                                   carpets. A Turkish carpet is                                         peoples and bears delicious traditional
            cases of what he called ‘Turkish                                                                                       made with the same traditional                                          produce that is shared by different
            Delight’ to Britain.                                                                                                   designs, original materials and                                       civilisations. Archaeological remains
                                            BEKIR EFENDI                                                                           ancient methods nomads used                                        discovered at Urla, the site of the ancient
                                           The fully apprenticed                                                                   centuries ago. Wool carpets are                                    city of Klazomenai in the Aegean region,
                                         confectioner, Bekir Efendi,                                                               made of hand-spun wool from the                                         testify to olive oil extraction as far
                                         arrived in Istanbul from                                                                  original Turkish breed of sheep. The                                     back as the 6th cen- tury BC and
                                         a small town in eastern                                                                   cotton is grown in Cappadocia and the                                    recent discoveries have provided
                                         Anatolia in 1777, during                                                                  silk is local, produced in the western part of                              more evi- dence of early olive
                                           the reign of Sultan                                 DELIGHT HISTORY                     the country. All materials are processed by hand and dyed without the     trading and exports in this city.
                                            Abdul Hamid I.                                     Bekir Efendi, whose                 use of chemicals. That’s why you can feel assured a Turkish carpet will       Further proof of the olive’s
                                                                                             watercolor painting by                be a long-lasting joy in your home. A kilim, a carpet for your floor, a fine   long history in Turkey is the
                                                                                      Maltese artist Amedeo Preziosi               silk wall hanging, a modern design or a tribal rug; whatever you chose,      1300-year-old tree growing
                                                                                    hangs in the Louvre, became Hacı               you will be satisfied with the quality of your Turkish carpet.               in Mut or the olive oil stores
                                                         Bekir after going on a pilgrimage to Mecca and Medina and received a                                                                                    found in Izmir. The olive is
                                                           medal of honor from Mahmud II. After his death at the age of 90, his                                                                                mentioned in The Iliad, when
                                                          son Mehmet Muhiddin took over the shop and his father’s title, going                                                                                 Zeus extols the delights of a
                                                            on to win medals for its participation in international competitions.                                                                        breakfast of mouthwatering types of
                                                              When the company was taken over by Ali Muhiddin it continued         TURKISH POTTERY Ceramic is the oldest tradition                        olives savoured at thyme-scent- ed
                                                            enjoying a golden era, increasing in size to 10 shops that included    in Cappadocia and it has a long story here.                           Gargara (Kücükkuyu), where the blue
                                                          two branches in Egypt. After Ali Muhiddin’s death in 1974, the family’s   Ceramic was started by ancient Hitit People                              of the Aegean meets the green
                                                          fifth generation continue to run the company Ali Muhiddin Hacı Bekir.    2000 BC that means it has approximately                                                of Mount Ida.
                                                        Turkish Delight is made from a sugar syrup and starch milk mixture that    4000 years history. In each family at least
                                                          is cooked for five to six hours, at which point the flavor is added. The   one person can make pottery in this region.
                                                         mixture is then poured into large wooden trays to be set and about five   There is no special school or course for
                                                      hours later they are rolled, cut and dusted with icing. Lokum has more than   this. If the father of the house know this art,
                                                     24 different flavors, including rose, mastic, plain, mint and coffee, as well as   he teaches his son and it continues. One                   IZMIR
                                                    fillings such as walnuts, pistachio and hazelnut. In the city of Afyon, a special   generation to another. The pottery is very
                                                  kind of Lokum is made with a layer of kaymak (clotted cream from water buffalo   famous in Cappadocia region because in this
                                                           milk) in between the sweet layers and covered in coconut shavings.      region there is both red and White clay exists.
                                                                                                                                   There are seven main process to make it ready.

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